Colors can change when items are saved for web usage. It is always best to add the right lighting to highlight the focal points of the graphic and use a shade that is just a tad brighter than the client wants so that the image permeates the right color palette to the website through the coding process. The size of the image can also play a part of the color transferring properly. Try designing with pixels instead of inches as your image size. The properties of each web page are easily attainable along with the space provided for the image. Compatibility is easy when the right format, size and integration are put together properly in using custom graphics on a website.

Images fall into two general categories called vector and bitmap. Vector images are formed from mathematical calculations, while Bitmap images consist of tiny dots called “pixels.” Vector images can be easily re-sized without losing much detail, but with bitmaps the changing ratio of pixels as you change size can affect image quality.

Vector images will re-size flawlessly as long as you keep the dimensions the same – to double the size double the already existing dimensions, always making sure the relationship between height and width is kept the same. The same careful consideration of size relations should be followed when altering bitmap sizes. Through filtering the computer will smooth over some of the flaws, but this becomes less effective if you try to increase a bitmap image beyond twice its original size. Therefore if major size changes are desired, it is usually best to get or transform your image into a vector format.

The initial image can be done in black and white so the overall concept can be seen and modified more easily; then when colors are introduced into the equation one can have a bit of fun experimenting with various color schemes. There are plenty of books on the market which offer samples of various contrasting, complimentary, primary, and secondary color palettes. Remember the adage: “Less is More”. You want people to not only identify the graphic visually but remember it as well. Make it unique so it will stand out from the rest.

Above all, try various combinations and mutations. Some will be hits, some will be misses; allow the color to enhance the graphic and allow it to stand out. Think of the color as the added spice, and it holds the same as with food; too much spice can over power the meal, just the right amount can make it memorable!

Tshirts can be a great way to make your logo a popular and known design around town. Offering Tshirts at a discount or for free with an initial purchase assures that your merchandising will get into the hands of your customers. And everyone loves a free gift with purchase.

Bumper stickers are another terrific way to get your logo and business out in the public eye. Bumper stickers can often be an inexpensive investment, and again is a wonderful free gift for new visitors to your company.

Other popular merchandising tactics can include offering calendars which hold dates important to your organization. They can also include money saving coupons to your business or organizations connected to yours.

The trick is to find a product that will get seen and can be remembered. It may even be a good idea to offer multiple inexpensive but common items so that your current visitors can share them with friends and neighbors.

Keep it simple. Making a logo which is a complicated design can often make using it in multiple media forms a complicated task. Consider popular websites and well known brands. They use a letter or symbol which is easy to remember, describe or even draw.

Choose colors wisely. Because logos can go on anything from websites to coffee cups, the colors used to represent your business or website should be limited. Try not to use more than 3 distinctive hues. This also may save money when it comes to printing merchandise on which your logo appears.

Understand your target audience. Perhaps the most important thing to keep in mind when designing a logo is your audience or your customers. You want to create an appealing design that they will want to share, wear and spread around to friends so you get the most out of your logo.