Once you have a logo that portrays the type of business you hope, the next step is utilizing that design and spreading the word. One of the best and most effective ways to assist in making your logo a recognizable commodity is by using merchandise people will use out in public, and often.
Tshirts can be a great way to make your logo a popular and known design around town. Offering Tshirts at a discount or for free with an initial purchase assures that your merchandising will get into the hands of your customers. And everyone loves a free gift with purchase.
Bumper stickers are another terrific way to get your logo and business out in the public eye. Bumper stickers can often be an inexpensive investment, and again is a wonderful free gift for new visitors to your company.
Other popular merchandising tactics can include offering calendars which hold dates important to your organization. They can also include money saving coupons to your business or organizations connected to yours.
The trick is to find a product that will get seen and can be remembered. It may even be a good idea to offer multiple inexpensive but common items so that your current visitors can share them with friends and neighbors.