When creating a new business logo to represent your company, there are always a few basic tips to keep in mind. Some are design based, and some are based on the ways a logo is used today. No matter what, a logo should always be one you like and can share with pride.
Keep it simple. Making a logo which is a complicated design can often make using it in multiple media forms a complicated task. Consider popular websites and well known brands. They use a letter or symbol which is easy to remember, describe or even draw.
Choose colors wisely. Because logos can go on anything from websites to coffee cups, the colors used to represent your business or website should be limited. Try not to use more than 3 distinctive hues. This also may save money when it comes to printing merchandise on which your logo appears.
Understand your target audience. Perhaps the most important thing to keep in mind when designing a logo is your audience or your customers. You want to create an appealing design that they will want to share, wear and spread around to friends so you get the most out of your logo.